ANA Marketing Maestros

Do you have to travel to get good content?

By: Barry Garbarino

Do you like to travel? Or does even the idea of traveling these days make you want to hide under your desk or cubicle?  Has you company enacted such strict travel restrictions that they barely allow you to go the break room for a cup of coffee?

Well, with all the craziness of the markets and even more demand on marketing and advertising to be as cost effective as possible, where can you turn to get the “inside” information on new trends, effective marketing and what seems to be working in this economy?  We have your answers here at the ANA and for those of you that are travel restricted; we have a great way not to miss all of our quality content. 

We call it, Listen In & Learn.

In an effort to meet our members’ expanded need for access to top ANA content, we are proud to announce the next series of Listen In & Learn sessions.

Listen In & Learn are one-hour remote-access sessions - free for our members.

Simply join a Webcast during selected ANA Committee Meetings (this is not a standard Webinar) to attend conveniently from your desk.  No need to trek to the airport and be stuck in that middle seat for 3 hours or so!

To review the session description and RSVP, please click the link provided.

This round of sessions will address key client-side marketing topics such as:

Brand Management:  Jan 27^th

Case study:  Massmutual – Safe haven in stormy weather

To review description click here 

Research: Jan 27^th

The Impact of the economic crisis on data collection

To review description click here

Agency Relations, West Coast Chapter: Jan 29^th

Agency evaluations: 10 practical tips

To review description click here 

Integrated Marketing:  Feb 3^rd

Getting to the big idea and stakeholder buy-in

To review description click here

We look forward to “hearing” from you and welcome any comments or suggestion.

Philo T. Farnsworth would not recognize TV today!

By: Barry Garbarino

Do you remember the first TV advertisement that you saw?

Do you remember the first television program that you watched? 

Where did you watch them and on what did you view them?

Take a moment to think about this…

I’m not sure that any of us truly remember that first viewing, but we probably remember one of the first few.  Strangely, my best (first) recollection is the Lawrence Welk show and my first ad recollection was the Oscar Meyer Weiner Ad.  Both enjoyed at home, in the family room, on the couch, in front of our one TV set!

For whatever reason, TV has had and will continue to have an enormous effect on our culture, our way of doing business and our individuality.  With traditional TV programming and advertising not being held to the confines of a cathode-ray box, the public is consuming this content in various formats and locales. 

When I want it, where I want it and how I want to view it have replaced viewing from the three-cushioned stand-by (Here is where I apologize to my beloved couch).  Marketing, advertising and finding consumers has turned into a game of cat and mouse.  Smart marketers are starting to realize that they need to think out of the box.

Innovative advertising and creative execution are paving the way for marketers to reach this ever elusive audience.  Companies like UPS and Unilever are engaging with consumers on every possible screen.  These innovators are taking the challenge that multiple “screens” have given them and are setting the industry standard on how to deal with them. 

To find out more about what UPS, Unilever and many more are doing in the ever-changing scene, join us at the 2009 ANA TV & Everything Video Forum.