Who Are You? Mac or PC?

By Irina Skaya

                                                                 There has always been a constant debate between McDonalds vs. Burger King, Porsche vs. BMW, and now Mac vs. PC. I use both—I have a Macbook at home and I work on a Windows Vista machine at work.  Although I use them for different purposes (Mac when I am feeling creative), I like both for different reasons.  However, I really love Apple ads for their creative!  A recent online video ad produced by TBWA/Media Arts is especially intriguing—it takes a unique approach by telling users NOT to click on the ad.  It’s sort of like reverse psychology that a parent uses to get their teenage child to listen to him/her.

This recent article reported in AdAge this week shows an ad that tells the user if he/she clicks on it, they will receive an electric shock.  AdAge says that this may be the only way in the world to get more than 2.5% of viewers to click on an ad.  Will this work? It will definitely arouse some curiosity, but chances are if the user is a loyal PC customer, he/she would not click on it regardless.  It’s definitely creative, but I am not sure if it will help generate market share for Apple, but cheaper products might.  

Comments

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Um...like the style of your writing.*_*

[Buy taobao]

Um...like the style of your writing.*_*