May 28, 2009

Recession: Glimmer of Hope?

As a follow-up to my blog, "Is an economic recovery near?" I would like to share with you are new video snippets from the 2009 ANA Building in Tough Times Brand Conference where heavy-weight executives from Dunkin' Donuts, MillerCoors and Wal-Mart shared their insights and best practices in regards to overcoming tough economic times.

Thank you to AdAge for these valuable video highlights. If you have any best practices on coping with the recession, please share in our comments section on this blog, YouTube page, or email me at [email protected]. I'd love to hear from you!

The Psychological Boost of Coffee Marketing

Turning Beer Temperature Into Marketing Gold

Partnerships, Not Brand Renovation, Best Growth Strategy

May 28, 2009 10:33:42 AM | At the ANA, Brand Building, Consumer Insights, Customer Service, Digital Media, Engagement, In the Media, Innovation, Integrated Marketing, Irina Skaya, Marketing Case Study, Marketing Organization, Reinventing Marketing, The Customer, Trends

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