By: Irina Skaya
Whether or not you are advertising during the Big Game this year, there are a few things you should keep an eye on. Below are some recommendations by top-level executives for those who did purchase a spot in this year's Super Bowl:
During good economic times, Super Bowl advertising is expensive but in a recession is the return on the investment valuable enough to spend a swooping $3 million on a 30-second spot? The other interesting question is what will be the tonality of the brands like in this economic hurricane, humorous and risqué, or more somber?
Many companies who routinely advertise during the NFL's biggest game of the year will still continue to do so. They argue that Super Bowl ads reach the largest audience (approximately 95 million people) at one time. Those who are pulling back are beginning the question the value of their ads in this traditional medium.
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