Reaching Your Peak Performance

By: Michael Palmer

Athletes in every sport participate in a fitness program – it doesn’t matter whether they are pro football players or after work joggers – you simply won’t progress without a fitness plan. Are there any secrets for achieving peak performance as a marketer – what can we learn from athletes that will make us better able to accomplish our performance goals and reach our peak performance?

Yes there are secrets – well they're not really so secret, but we often need reminding of the simple methods for driving performance.  First you need a personalized program – you have to find what works for you.  Do you learn best by taking courses, reading on your own, being mentored, or going back to school full time?  When you decide how best to gain your new marketing knowledge, you then need to determine what to learn.  What are your marketing knowledge gaps?  A self assessment can often uncover areas of weakness or inexperience – or you can take a marketing knowledge assessment (ANA offers one – let me know if you’d like to use it to help you).  You can also turn to coworkers, a boss or mentor to help you assess where you are in your career.  It doesn’t matter what avenue you take, just take one, doing nothing today is no longer an option. 

Marketing is in a transformational period and if marketers stand still – keep from honing their skills - they will quickly find themselves actually going backwards.  It is no surprise that CPA, physicians, accountants, even real estate and insurance agents are required to keep their skills current.  What was right yesterday may not fit tomorrow’s need.  Marketing is rapidly changing and only those willing to elevate their skills will gain ability to do the job required as the role of marketing changes from tactical to driving new revenue streams.

Need help finding the right program, course, or direction for you – don’t hesitate to tap into ANA.  We’ve been helping marketers elevate their skills for more than 50 years and we are adding new programs and learning methods everyday.  Give us a call and get on your personal growth path – don’t let a lack of learning keep you from getting the raise or promotion you deserve.

We'll keep providing you tips for elevating your skill or the skill of our department.  If you have a successful learning story - please share with me and I will share it with the ANA community of marketers.  Look forward to hearing from you all.

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