By Bill Duggan
It’s March madness time and sports is everywhere. Not just college basketball. We are coming off the most watched Super Bowl of all-time. The baseball season is right around the corner. And all eyes are on China as the country prepares for the summer Olympics.
At the recent ANA TV & Everything Video Forum, we used polling devices to survey the audience of advertisers, agencies, media companies, and various consultants and some of the questions focused on sports. Here’s what we found.
What’s the Score?
Overwhelmingly, respondents first go to the internet for sports news and scores. TV is second, while newspapers and radio are far behind. Who hasn’t gotten up in the middle of the night or logged onto to the internet first thing in the morning to catch a score? And the internet’s dominance is only expected to increase in years to come.
Sports Highlights on the Internet
While the internet is the “go to” place for sports scores and news, it is still gaining traction as a destination for sports highlights. Only half of the respondents in our survey currently go to the internet for sports highlights. But as internet video overall increases in popularity, so will internet video viewing of sports highlights.
Is it live or TiVoed?
Sports still very much remains a live viewing experience as only 8% of respondents often TiVo a live sports event and watch it at a later time. However, new technologies do provide us all with the option to TiVo sports and lots of us occasionally do that.
Who would have dreamed, as recently as ten years ago that, (a) there would be a new place to get sports news and scores – the internet and (b) there would be a new place to watch sports highlights – the internet? And while the option of taping your favorite show, including sports, has been around for a while via the VCR, digital video recorders like TiVo now provide a better way of doing that.
How has technology changed your sports experience?
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Posted by: Jeff Paul Big League Players Club | April 14, 2009 at 02:01 AM
The TiVo (or DVR, in my case) experience has changed how I watch live sports. I can delay watching a sporting event by 15 or 20 minutes and then view it pseudo-live. This allows me to fast forward through the commercials but avoid the risk of seeing the final score before I watch.
Posted by: Jeff Gwynne | March 05, 2008 at 10:08 AM