by Mark Fogelberg
Now that I've spent some time on Joost, I must say "Holy Moly". Combining top-tier television content with the on-demand advantages and great tools & technologies of the internet, Joost has game changing potential.
Janus Friis and Niklas Zennström aka "The Skype Guys" (and also the Kazaa Guys) have found a completely legit way to distribute FREE peer-to-peer video across the web. The fact that content is secure has allowed Joost to woo strong players such as Viacom & CBS. Anyone in the know about Sumner Redstone's dislike of that pesky, little free video site, YouTube, will be happy to find old and new content freshly served on the Joost platform.
Maybe not today. Maybe not tomorrow. Someday quite soon, TV as we know it will be completely changed. A platform which allows consumers to take control, interact and share has great potential to play a part in the metamorphosis of TV. For marketers needing to retain an ability to offer advertising messaging to future customers, ad friendly outlets like Joost give hope in this brave new world.
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