June 28, 2007

An iPhone to Change the World

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by Mark Fogelberg

Yesterday, we were introduced to an ingenious campaign on behalf of Keep A Child Alive.

To raise awareness and $$$, the foundation's clever agency arrived first in the iPhone line at the Apple store in Soho NYC. After purchasing the first iPhone @ 6pm on Friday, they will auction the phone, 2 Jawbone headsets and 2 round-trip tickets on Virgin.All proceeds go to the charity. All buzz and media mentions go there as well.

Watch a video and read this post to learn more.

Campaign elements include grassroots, POP, sponsorship, web video, PR, word-of-mouth. What an example of the power of clever advertising in today's world!

P.S. Don't forget to bid on Friday!

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Jun 28, 2007 10:00:11 AM

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