By Kaitlin Villanova
As some of you may know we are now successfully operating our ANA Bookstore through print on demand service lulu.com. This is all very exciting because it eliminates us sitting on thousands of dollars of inventory, and having to spend a few hours each week neatly packing up the books so they arrive at your office in the same condition they left ours.
With this transition now in full-effect, we are left with a few hundred books gathering dust in our book closet. We are looking to find a book liquidator or a company interested in purchasing a large quantity of these proprietary insights for a very small fee. These publications are written by marketing practitioners covering key topics ranging from marketing accountability, brand building and integrated marketing communications to issues on advertising law, agency relations and compensation structures.
Some of the available titles:
Best Practices in Branded Entertainment by Richard Sutton and Barbara Zack
Trade Promotion Marketing by Bob Houk
Inside Advertiser and Agency Relationships by Melvin Prince and Mark Davies
The Power of Nice by Linda Kaplan Thaler
What Sticks by Rex Briggs
And many others.
If you are interested in purchasing a large quantity of these books for your organization, or if you know of any book liquidators please contact me at ([email protected]).
Visit our new ANA Bookstore to learn more (sorry for the shameless plug but I had to do it).
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