By Kaitlin Villanova
The average search lasts somewhere around 15 minutes, and so does the average attention span.
Snap is an efficient time-saving search tool whether you are using Yahoo!, Google, MSN, or in my case a Kaitlin search (thanks to pimpmysearch).
Snap offers a solution that is “visual, fast, and interactive” far superior to the text-in text-out search paradigm. When you hold your mouse over the link a window preview of the site pops up allowing you to make a judgment on the site without having to click-through. This will force marketers and designers to make the sites more visually appealing and aesthetically welcoming..
iReader has a similar model to Snap, it is a browser extension for Internet Explorer and Firefox. The difference is, rather than just providing a visual screen shot of the site, it scans the text and puts the information provided in the site into a two or 3 point bullet form.
It is difficult to judge which is a better model, if you are looking for a visual preview of the site before you visit, then Snap is for you. If you would prefer a snapshot (no pun intended) of the content on the site then iReader may be a better fit…personally I use both.
These esoteric web tools are welcoming to the not-so-techy user for little or no cost. Marketers must prepare their sites to be visually appealing with rich content that will give the user a reason to return.
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