HP Marketer: Not Convinced Second Life Has Value

By Will Waugh

Eric Kintz over at HP comes to life with a Top Ten List on why he's not sold on Second Life as a marketing channel. Most of the marketers I have talked with that have experimented with SL say that they are not actually expecting to make a ton of money, but rather create a channel for communication.

His Top Ten (more comprehensive explanation at his blog Marketing Excellence):

#1. The technology is still too complex

#2. The model is not yet scaleable

#3. The subscriber statistics are misleading

#4. The model’s scaleability is further threatened by a corporate IT backlash.

#5. The content is primarily adult oriented

#6. Brands are underestimating the investments required.

#7. Brands are not staying true to the Second Life values.

#8. Second Life experiences are not integrated with the overall brand experience.

#9. Potential revenues and profits are limited.

#10. I barely have time for my first life……

Lenovo' s online marketing chief Dave Churbuck reminds me of a November post on this very same topic.

Technorati tags: second life marketing