April 02, 2007

Garfield's Chaos Scenario

By Will Waugh

I like Bob Garfield. I have followed his writing and reviews for some time. I know his criticisms have hit a lot Garfieldchaos_vid of nerves (including many of our members) but his insight on the future of marketing are extraordinary and, in many cases, spot on. I did ask him about the future of associations like ours and he was bullish on our role in marketing's evolution. Would he tell me otherwise at our event? Probably not but he is pretty straightforward.

I can't embed the video that Advertising Age is hosting but here is the link of Garfield speaking at our TV Forum a few weeks back. He hasn't posted on his blog Garfield: The Blog in awhile, but the writings are always entertaining and insightful.

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Apr 2, 2007 10:41:50 AM | Brand Building, Communications, Consumer Generated, Content, In the Media, Integrated Marketing, Marketing Organization, Media, Reinventing Marketing, Technology's Impact, The Customer, Trends, Web/Tech

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