ANA Marketing Maestros: Lulu - Changing the Way We Publish Content

April 26, 2007

Lulu - Changing the Way We Publish Content

By Will Waugh

I have recently shifted our publications business to a print-on-demand/digital download model. We are using Lulu, an open source technology solution founded by Bob Young (Wikipedia) of Red Hat fame. I love the model - it allows a small publisher to expand their offerings without taking on debilitating inventory and overhead expenses. I will talk more about them later.

The real point is we are selling out our bookstore inventory and offering 2 ANA titles for the price of 1. It only runs until Monday (the end of April). Check it out at our Bookstore or call Kaitlin at 212-455-8004.

Apr 26, 2007 11:22:55 AM | At the ANA, Books, Communications, Content, Web/Tech

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