April 18, 2007

CBS Gets Connected

Cbslogo By Will Waugh

So, CBS is going multi-platform. Sound familiar? Time Warner did it with their Global Marketing. Viacom did it with Viacom Plus. I could have sworn CBS did it already, but I guess not. Welcome to CBS Connections:

CBS Corporation announced today the launch of CBS CONNECTIONS, a newly branded sales and marketing unit designed to meet Madison Avenue's growing need for cross-platform solutions.

The launch of CBS CONNECTIONS underscores the conclusions of a recent survey by the Association of National Advertisers which shows that integrated marketing communications now rivals ROI [return on investment] as a top issue confronting marketers.

Always nice to see our work cited as reasoning for a business evolution. I wish CBS the best of luck in leveraging their many assets for marketers. It is all about solutions now, not media buys, and I think this is a step in the right direction.

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Apr 18, 2007 5:20:00 AM | Communications, In the Media, Integrated Marketing, Media, Reinventing Marketing

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