Surprised? Online Ad Spending Jumps 34%

By Will Waugh

News from the IAB via MediaPost announces media spending online reached a record $16.8 billion in 2006, an increase of 34%. IAB President Randy Rothenberg said, "The increase underscores marketers' understanding that interactive advertising can engage consumers, build brands and sell products and services."

This is not surprising to most and the trend is likely to continue though most see the growth adjusting to around 15-20% per year from here on out. The article goes on to mention Microsoft CMO Mich Matthews' recent announcement at the 4As Media Conference (Barbara comments on Mich's talk) that the technology giant will shift the bulk of their $1 billion spend online by 2010.

Technorati tags: online marketing microsoft