By Will Waugh
I received a note like I'm sure many other marketers did announcing a new service from Prophet called Backpocket. Their chief executive is quoted as saying: "We’re excited to provide what we hope will become a go-to resource for busy marketers who need to keep up with the news, but who don’t have time to scour the media to find it."
Well, we hear from ANA members all the time that marketers just don't have the time so, in concept, this sounds like a great service. I checked it out and it looks like a nice mix of what all the Smartbriefs and MediaPost newsletters provide combined with the valuable resources of Prophet and their soothsayers.
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