By Will Waugh
I wasn't looking but it popped up on my Yahoo! home page this morning. Seven Bright Careers for 2007 and Beyond highlights Marketing at #2 right after Physician Assistant:
This isn't your grandma's advertising. Today's marketers are developing business strategies in a rapidly changing media environment. To keep up with the media revolution, many businesses are hiring 'new media marketing coordinators' and 'marketing media strategists.'
I am not sure what my "grandma's advertising" was but this excerpt is spot on with indicators we are seeing from ANA members.
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