By Will Waugh
The ANA is a member of the World Federation of Advertisers, a tight knit group of advertising associations based in Brussels. That's right, an association of associations. If I remeber the latest number, our members represent somewhere along the lines of 60% of the world's ad spend.
I receive their monthly newsletters from my counterpart there who also happens to be a Will - Will Gilroy. I have included the links because there is some interesting information you don't neccesarily read regularly. For me, it is my primary outlet outside of the US-centric marketing bubble many of us live in. It's also some good reading.
WFA responds to Romanian consultation on food advertising
Malaysian Health Minister considers food advertising restrictions
South Korean Government outlines restrictions on food advertising
EU Consumer Protection Commissioner backs advertising self-regulation
US marketers allocate 15% of budget to new mediaArbitron and Nielsen formalise Apollo agreement
Ofcom releases final statement on advertising to childrenMerrill Lynch responds to IPA’s predictions for future drivers in advertising
China adspend continues strong growth: 20% rise in 2006
US Government and Dreamworks launch ads to address child obesity
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Posted by: Review of PPC Classroom | March 03, 2009 at 01:27 AM