I am a big fan of the show Friday Night Lights (a product of the Script Development Fund of the Family Friendly Programming Forum). I don't watch a lot of TV, having relegated my entertainment to Netflix . Friday Night Lights is great TV. Well acted. Intense drama. What TV is all about. The thing is, I don't watch it on TV. Over the last long weekend, I watched the first six episodes on Yahoo! and the remainder over the last couple of weeks on nbc.com.
Who says you can't watch TV online? The experience as I see it:
- You watch six segments with the same pre-rolled ad before each.
- A lot less advertising than an hour of TV (average of 25 commercials versus six)
- I liked the Chase and Hilton Hotels commercials but by the third run of the promo for the new Robin William's movie, I was walking away from the computer.
- The picture was flawless and the resolution crisp.
- It will never reach TV levels with its current experience because it is a singular event.
- Advertisers still win with this advertising. A complementary static ad runs concurrently throughout the entire viewing experience. The audience may not be large but the exposure is worth it.
Some great reading about video pre-roll and online video as a whole at The Daily Reel and Will Video for Food (one of my favorites).
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