Ten Columns Every CMO Should Read

By Will Waugh

Pete Blackshaw over at cgm has compiled a list of clickZ articles he authored in to Ten Columns Every CMO Should Read. This post is not to be confused with my Top Ten CMO List from a little while back. Pete is a smart guy who spent lots of time on the client side and has insight on what high level marketers should be looking at, particularly in the consumer generated space. The Pocket-Guide to Consumer Generated Media provides a perfect overview while The Third Moment of Truth breaks down A.G. Lafley's much publicized speech at our Annual Conference and what it means for marketers.

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