Microsoft's Mich Matthews at the 4As Media Conference

Mich Matthews, Microsoft's Chief Marketing Officer, will be sitting down with our very own Bob Liodice at the upcoming 4As Media Conference & Tradeshow, themed Communications Leadership: Increasing the Odds for Success, in Las Vegas. Last I heard, they are expecting a record crowd (my friend Max here says conferences are facing a bubble) which is impressive seeing as they topped out at 1100 in Orlando last year.

There is not alot out in the blogosphere or publishing world on the Microsoft marketing chief, but I do know from working with Microsoft that their upcoming product launches, including their OS Vista, offer an intriguing array of marketing opportunities.