By Will Waugh
I had a radio show back in high school on WGAJ FM 92 Deerfield. I was a metal head and loved Ozzy Osbourne. So I really appreciated CK's article on Marketing Profs Daily Fix highlighting the ancient headbanger and the magic behind his marketing.
The business decision: Let people experience summer music tour Ozzfest for free and have advertisers pick up the tab! Actually concession fees will also complement the sponsorships along with "slotting fees" for bands.
Normally Ozzy isn't mentioned in an article along with the words "marketing savvy" (which is actually associated with his wife Sharon) so that is why I pointed it out. Read on into the Comments section where this post created a lively debate.
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