Do You Participate in the Conversation?

By Will Waugh

At the ANA, we conduct a number of surveys on anything from agency compensation to what keeps senior marketers awake at night. We do nothing focused primarily on this world; the "conversational marketing" space our friend Joe Jaffe over at Jaffe Juice is so actively engaged in. Jaffe, the crown prince of new marketing, is preparing a title for Wiley as a follow up to Life After the 30-Second Spot titled Join the Conversation (this link takes you to a wiki on the material). He is looking for brand marketers to participate in the conversation or, more pointedly, to take a survey to develop the framework for his new book.

I encourage all marketers actively engaged or curious about the space to take the survey (Joe is offering some topline nuggets before the book release to those who participate). Though the membership of the ANA are not all believers that the :30 spot is dead and buried like Joe (shameless plug for our TV Forum where we talk about this), there is an enormous amount of interest in the world of social media (or whatever you want to call it Steve). I, myself, look forward to the results.

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