The Top Ten CMO List

By Will Waugh

When speaking with senior marketers of the ANA, I have been asked about blogs and their impact. Many have commented that they are "nice" and something they are interested in. Many times, I have been asked to send a list of blogs that would be relevant to what's important to them. Instead of culling down so many brilliant marketing blogs out there, I found some posts/blogs that focus directly on the CMO and the way they do business:

1. First, the person who speaks with more CMOs than anybody, our chief Bob Liodice. Here is a recent post where he predicts what he expects for CMOs in 2007.
2. Peter Kim of Forrester is doing an ongoing study of marketing organizations. His most recent post here on being a CMO.
3. Note to CMO by Stephen Denny
4. Marketing and media in the age of great cynicism from the former CMO magazine editor.
5. Brand Autopsy, particularly the post on the 20 Common Mistakes of Eager Leaders
6. Tom Peters blog on strategy
7. Guy Kawasaki offers practical knowledge for business people, here is a post with a great list of marketing podcasts
8. MarketingProfs Daily Fix has a ton of good stuff for all marketers, here is a great post on Setting Expectations for Marketing.
9. Of course, my good man Eric Kintz who is a senior marketer talking about the issues that affect them, here on social media and organic search.
10. Church of the Customer blog talks about what many CMOs continue to struggle with, word of mouth, customer insights and the world that is social media.

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