By Will Waugh
A survey went out this week to ANA members on the future of television. No, it is not asking about the medium's demise. Instead, it is on their take on the commercial ratings issue. Yes, this has been an annual debate for some time. In 2007, expect there to be some official lines drawn.
Advertisers love TV. The ratings issue and network integration fees are problem areas; but otherwise, I have heard nothing this year but how valuable TV still is to marketers.
So that leads me to our TV Forum in March. Joe Tripodi, Chief Marketing Officer of Allstate, Jan Thompson, Vice President, Marketing, Nissan North America, and Beth Comstock, President, Digital Media and Market Development, NBC Universal headline this year’s annual get together.
Tripodi, CMO of the nation’s largest publicly held personal lines insurer, discusses who’s doing TV advertising right, who’s doing it wrong, and how to avoid wasting advertising dollars by yielding to this trend. He will share "Tripodi’s Pet Peeves" which promises to call out advertisers, agencies, and media alike.
Nissan's Thompson has spearheaded the evolution of Nissan’s media mix to include Webisodes, blogging, consumer-generated content, branded entertainment, and more. Nissan’s newest campaign features comedian Marc Horowitz living out of a Sentra.
According to Mediaweek, NBC Universal’s "broad and fast-paced digital strategy" has pushed the company back into the race for new-media mind share. Beth Comstock is driving the bus that has transformed NBCU into a digital leader. Offerings include programs streamed on www.nbc.com, original Webisodes (e.g., The Office), a YouTube partnership, original broadband programming and channels (StarTomorrow and dotComedy.com), iVillage, and social networking.
Technorati tags: television advertising beth comstock joe tripodi jan thompson commercial ratings
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