What Would You Say to a CMO?

Thanks to CKs Blog for bringing to my attention, among other things, a blog called Note to CMO written as a call-out to chief marketing officers and the marketing community.

What would you write if you had a chance to say something to the head of the marketing function?

In reading this fascinating approach, it reminded me of an article we did where a few CMOs from our board told us what they are looking for in marketing professionals. As the holidays near and we reflect on personal improvements or career moves -- some things to keep in mind from some of the top marketing leaders. What are they looking for in a marketing professional:

Holistic, ‘system-thinkers’… customer-centric believers … innovators and dreamers … smart, effective communicators … results-obsessed managers… enlightened measurers … and great team leaders.

Happy Thanksgiving.

Technorati tag: CMOs

Comments

[Stephen Denny]

These "CMO Wish List" sound bytes are on the money --

. A relentless focus on sell-through.
. Natural communication skills to ensure the results are widely accepted.
. Cultural fluency that embeds a marketing philosophy at the organizational DNA level.

Thanks !

Stephen Denny
www.note-to-cmo.blogspot.com