ANA and Yahoo! announced a partnership where the ANA will be a major content provider for Yahoo!’s revamped advertising Web site, advertising.yahoo.com. The site will now offer ANA’s extensive collection of ad industry information and expertise – including new research, articles and white papers – content that previously was available only to ANA members. The relaunched site also features a creative gallery showcasing the industry’s top creative work and a unique all-inclusive industry calendar that compiles all major industry events and conferences.
This partnership is a natural collaboration for the ANA with the leader in the online information space. It leverages our extensive library of intellectual capital and highlights our important industry work. Cammie Dunaway, Yahoo!'s CMO, said at our Annual Conference, that Yahoo! had identified 4-Pillars that guide their marketing strategy:
· Search
· Content
· Community
· Personalization
We now join them in the content sphere as a syndicator of marketing insights. We are thrilled at the possibilities of this partnership and others like it.
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