ANA Marketing Maestros: New Products: Why they Fail

October 20, 2006

New Products: Why they Fail

Newproducts ANA's latest title, New Products: The Next Big Marketing Revolution written by Robert Schulman is now available. This thorugh examination of new product development lays out the scope of the problems in creating successful new products, and more importantly explains the process you need to follow to avoid these pitfalls.

I have included an excerpt which is a checklist on the Top 10 Reasons New Products Fail. Please take a look and pass it around. Thanks for letting me plug our publications business.

Oct 20, 2006 4:39:00 AM | Books

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