Campbell's Paul Alexander's "Great Creative Campaigns"

Paul Alexander, Campbell Soup Company's charismatic Vice President of Global Marketing, spoke to yesterday's ANA Agency Relations Forum crowd about the importance of training (a "stealth weapon in recruiting and retention"), collaboration with his agencies and what he identified as great creative executions:

• The Dove Self Esteem Fund campaign
• Life Takes Visa
• Southwest Airlines' "Time to get away"
• Allstate's tie-in with NASCAR and driver Kasey Kahne
• Mac/PC commercials
• Mr. Peanut and the Pistachio
• Citi's Identify Theft Solutions
• Ruffles Intense potato chip (which is not for the weak of heart- surprisingly, I couldn't find the commerical on any of the video channels)

Comments

[supra sheos]

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