ANA Marketing Maestros: The Power of Search

August 02, 2006

The Power of Search

I admit it. I got into Search Marketing late in the game. In fact, I didn't really think much about it until I looked at the numbers...and the cost...and the ROI. USA Today has a feature today about Search Engine Watch, in particular search guru Danny Sullivan. Some interesting nuggets from the article:

Many companies have dedicated search marketing professionals. In fact, advertisers like Citigroup and Coca Cola, actually have Vice Presidents of Search.
Forrester expects search listings to grow to $26 billion by 2010
Small and mid-sized businesses consider the ins and outs of search marketing "life or death"

Aug 2, 2006 2:06:05 PM | In the Media, Technology's Impact, Web/Tech

The comments to this entry are closed.

Advertising The Snickers Way They do say imitation is the sincerest form of flattery . Adfreak talks about a Spanish language imitation of the Snickers current ad campaign (I think I saw the Snackilicious wrapper on a cab this morning). Regardless of whether you...

Prospects of an E-Media Exchange Marketing is in a continuous state of reinvention so it makes sense that media would evolve as well. The ANA, along with the 4As, formed an industry task force comprised of leading marketers and media agencies to plot a pilot...