Lots of news in the print world about adjustments, layoffs and brand building.
Ad revenue and lagging subscriptions are blamed for the recent layoffs at a number of big dailies, as reported by Adjab. Advertisers are moving their dollars elsewhere so publications are getting leaner and gradually adjusting and reinventing their business models.
Time magazine recently announced their switch to Friday distribution, just one of many adjustments. Time's Inc.'s thoughtful leader, Anne Moore, is leading the company's change process and leveraging Time's core values to bolster company-wide trust. The Time Inc. CEO (and ANA Annual Conference speaker) said:
"We are creating a more vibrant TIME brand overall that will undoubtedly energize our readers and
also attract younger consumers so we're competing more effectively with all news brands in the print and digital worlds." (Thanks to News on Women for the heads up).
Print, like the marketing function/profession, continues to reinvent itself. The changes in the marketplace continue to affect all media, while some get fat (Google), some get lean (the news dailies) and others (like Time) modify their brand strategy.
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