Join the Masters -- Reinvention and Innovation

ANA's Annual Conference -- The Masters of Marketing -- has grown over the last few years to a point where one media guru called it the "Congress of Kings." After attending my first one last year, I could clearly see why. The slate this year is just as powerful, with a rich line up of industry leaders and CMOs (and, of course, the rich social scene) The list of our esteemed presenters:

• The  keynote is Procter & Gamble's CEO A.G. Lafley --an article here discusses how Lafley sees innovation driving top line growth.
• Linda Kaplan  Thaler -- CEO and  Chief  Creative Officer of The Kaplan Thaler Group
• Stephen Quinn -- SVP, Marketing at Wal-Mart talking about reinventing the retail giant's brand.
• Becky  Saeger --  Charles Schwab's CMO on leveraging 'Talk to  Chuck.'
• Jim McDowell -- MINI's Managing Director will discuss how innovation has driven the brand.
• Russ Klein -- Burger King's Marketing Chief on their strategy with "The King."
• Sony's CMO Mike Fasulo highlights their reinvention and the power of ideas.
• Larry Flanagan -- MasterCard's CMO discusses how he made "Priceless" accountable and grew brand equity.
• Yahoo's CMO  Cammie  Dunaway  will  discuss how technology can help brands in increasingly innovative ways.
• HP's Gary Elliott on brand leadership and surviving the technology crunch.
• Anne Moore --  TIme Inc.'s CEO gives the media perspective on the evolving landscape.
• The Battle of the Bairds -- The NFL's Lisa and Philips' Bob square off on 'The Great Media Debate'
• Kathryn Olsen, CMO of Leapfrog, on how marketing innovation keeps them at t he top.
• Ken Romanzi,  COO of Ocean Spray teams up with adman Fran  Kelly to discuss brand  reinvention.

If  interested in finding out more, our Masters of Marketing website has a wealth of information. If you are interested in blogging the conference in early October (5-8 to be exact), please let me know.  ([email protected]).

Comments

[maxkalehoff]

I would be intersted in blogging the conference (on AttentionMax) and possibly writing a column about it (in MediaPost Online Spin). What should I do?
Max Kalehoff