ANA Marketing Maestros: Branded Entertainment to Triple

August 21, 2006

Branded Entertainment to Triple

Brazil and Australia follow the US in spending on branded entertainment. China is on track to outspend the U.S. by 2010. These are but a few of some intriguing insights reported by the BBC on the spending trends expected for branded entertainment. The research, orchestrated by PQ Media, also says to expect over $7.5 billion in spending by 2010, largely due to the evolving media environment of ad skipping and fragmentation.

Aug 21, 2006 10:45:45 AM | Branded Entertainment, In the Media

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