When we started this blog, I never realized what a great avenue it was to discuss our book publishing efforts -- until I realized everyone is doing it, so why not. Our members tell us what intellectual property they want developed and we do our best to comply. Our newest title, Managing Your Media Organization, is one of these efforts. Client side advertisers, big and small, across every industry are struggling with their media and how to manage it. An interesting excerpt from Marketing Vox on media:
"Marketing accounts for about one trillion dollars of spending in the U.S. annually. If marketers slow their spending, that could hurt traditional media channels and the economy overall."
I have included an excerpt from the book (not an e-book, just a simple excerpt) -- a checklist of watch outs for those dealing with the the transitory stages a lot of media organizations are going through. Feel free to pass it along.
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