Insight - A profound understanding of customers that leads to a business idea which drives
profitable growth.
Knowing the insight that drives profitable growth give you as a marketer, the power to help others understand what they are doing and why. You will be able to bring real meaning to your team – help them understand their purpose, there input, the benefit that makes all of their work relevant. By being able to tell a relevant and compelling insight story, others within your company will turn to you for additional insight. They will respect your opinion and ask for your direction.
Build a great customer insight story add to that a set of metrics to measure whether you’re on target and you too can become a “Marketing Growth Champion” – the driver of the corporate bus.
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