Congratulations to A.G. Lafley, CEO of Procter & Gamble, on being named Chief Executive magazine's 'CEO of the Year!' Mr. Lafley, who will be the keynote speaker at this year's Annual Masters of Marketing conference, is a lifelong marketer being recognized for his tremendous six-year track record at the United States' largest advertiser.
The "human assets' in the marketing department are critical to P&G's overall marketing health. Lafley believes strongly in educating and enhancing his marketing team:
- When he took over, strategic focus was hammered through the marketing ranks.
- The "high touch" helps shape marketers. He is a big proponent of frequent gatherings where marketers can "concentrate on the human dimension of understanding consumers."
- Focusing employees on the "mission" versus the hard truths of the "bottom line."
- His leadership characteristics are defined by words like “focus,” “sense of mission” and “force of personality."
I look forward to what Mr. Lafley has to say to us in October at the Grande Lakes (Orlando) Ritz Carlton. The top chief executive is also the top marketer (Ad Age recognized P&G as the Marketer of the Year) for revitalizing and reinventing a 170-year old brand. Congrats again!
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