Citizen Marketers makes sense to me

Church of the Customer blog talks semantics about "user-generated content" and defines, from an earlier blog posting, the citizen marketer as:

"...customer evangelists who generate media on behalf of products, services, companies or people who generate inspiration. Most forms of media they create is shared across the web."

This makes sense. I know everyone hates to hear it, but once again "the consumer/customer is in control." Call it what you want, but marketers must be aware of it. The normal Jane or Joe is a marketer/journalist/publicist for your brands.

Comments

[Jonathan Trenn]

I disagree that the 'consumer/customer is in charge'. He/she has and will continue to get more power, but in charge? No.

And part of the problem in the slowing down the growiing power of the customer is that they often have no idea how much power they are now getting.

[Jackie Huba]

Will,
Thanks for the feedback!