The ANA is pleased to enter the blogosphere for a third time. First, we joined with our CEO, Bob Liodice's launch of Marketing Musings, and then our Executive VP in DC, Dan Jaffe, began Regulatory Rumblings in March 2004.
To complement our current blogs and build dialogue on the enormous changes happening in marketing, we made the decision to jump on the blog band wagon again and offer up what else is going on in and around the ANA-- to give you a "sneak peek" at our organization.
Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. Oh, and the name we borrowed from Dr. Pete Sealey who coined the phrase at our Annual Conference two years ago, saying, "It is no longer enough to be a master of marketing, you must become a maestro of marketing." What is a maestro? It is an "artist of consummate skill providing overall direction." All right, I like the sound of that, so here we go.
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