March 30, 2006

Allstate makes great move in title sponsorship of Sugar Bowl

Way to go Joe! Joe Tripodi, CMO of Allstate and ANA board member inks deal to be the title sponsor of the Sugar Bowl in 2007. Allstate_logo_bw

The move helps solidify an already rich presence in the college football sponsorship arena. Set to return to New Orleans this year, the Sugar Bowl will have a positive economic and symbolic impact on this recovering region.

Mar 30, 2006 2:42:00 PM | CMO News, In the Media

1 Comment

Robb Hecht

Bill, I would like to interview you for a book I'm writing called "Life After the Press Release"

Posted by: Robb Hecht | March 30, 2006 at 07:08 PM

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