By: Barry Garbarino
It seems that lately more and more people are re-connecting
on sites like Facebook, Myspace and BeBo. Gone are the days that we wait until our 10th, 20th
or even 50th class reunion to reconnect with friends from the
past. Unlike the awkward experience of
trying to catch-up in three hours or less (at the dreaded reunion, which is
sometimes held in the gymnasium of one’s
I know this from daily personal experience. There are numerous people that I have reconnected with over the past year that I have had little to no contact with for many years. It seems like it only takes two or three days to recount the memories, bring each other up to speed and resume a “virtual” friendship all over again.
In many ways, social media is a very American institution. I know that it might sounds crazy, but back in the late 1700’s there were many people blazing the trail of social media. In a way, Thomas Paine produced some of our country’s earliest social media. As the author of Common Sense, Paine helped start the long tradition of media produced by the people for the people. He would later write The Crisis, which helped inspire the Continental Army and assisted to swell its ranks! It was such a popular pamphlet, that as a percentage of the population, it is estimated that it was read by or read to more people than today watch the Super Bowl.
Ok, so while most people today use social media as away to connect with friends, families and new people, many companies and organizations are also utilizing it to reach out to their audiences in new ways.
(Insert shameless plug for ANA’s social media.)
We’ll see you in the cyberspace!