This statement was issued by JPC Chief Negotiator Doug Wood as the advertising industry and performer's union tentatively agreed on a two-year extension to the current Commercial Contracts.
In addition to selecting a consultant for the joint compensation study, AFTRA, SAG and the JPC agreed that:
- Along with advertisements that appear on TV, radio and the Internet, the agreement will also cover all commercials that appear in new media—for existing platforms such as cell phones and for future platforms yet to be developed.
- The agreement provides advertisers with more flexibility to edit commercials for the Internet and new media.
- A New Media Committee, comprised of representatives from both the unions and the industry, will be empowered to make adjustments to the agreement to accommodate changing technologies and shifting paradigms within the commercials industry.
This is a great sign of progress. The marketing community should be thrilled about this compromise.