As a follow-up to my blog, "Is an economic recovery near?" I would like to share with you are new video snippets from the 2009 ANA Building in Tough Times Brand Conference where heavy-weight executives from Dunkin' Donuts, MillerCoors and Wal-Mart shared their insights and best practices in regards to overcoming tough economic times.
Thank you to AdAge for these valuable video highlights. If you have any best practices on coping with the recession, please share in our comments section on this blog, YouTube page, or email me at email@example.com. I'd love to hear from you!
The Psychological Boost of Coffee Marketing
Turning Beer Temperature Into Marketing Gold
Partnerships, Not Brand Renovation, Best Growth Strategy