ANA Marketing Maestrostag:typepad.com,2003:weblog-3101082010-07-22T12:13:45-04:00Thoughts, ideas and insights directly from the ANA
A member of the ANA Blog FamilyTypePadListen. Engage. Respond. tag:typepad.com,2003:post-6a00d83451f2cd69e20133f278af88970b2010-07-22T12:13:45-04:002010-07-22T12:13:45-04:00By Guest Blogger Lisa Neary According to Arianna Huffington, a part of the Huffington Post's success has been based on that simple strategy: Listen. Engage. Respond. It's no secret that the general sentiment towards Corporate America is at an all-time...Association of National AdvertisersHave You Heard? tag:typepad.com,2003:post-6a00d83451f2cd69e20133f278aa15970b2010-07-22T12:11:54-04:002010-07-22T12:11:54-04:00By Guest Blogger Lisa Neary The digital landscape is changing. That was no clearer than after hearing Geoff Ramsey, CEO, Co-Founder eMarketer present at the ANA Digital and Social Media Conference last week. The downturned economy has decreased traditional media...Association of National AdvertisersWho Owns the Information on Your Facebook Page? tag:typepad.com,2003:post-6a00d83451f2cd69e20133f23c9578970b2010-07-12T16:07:46-04:002010-07-12T16:07:46-04:00By Cara Brooke Schultz Social media can be defined as "activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media," according to The Social Media Bible. Just a few months...Association of National Advertisers3GTV—The New Advertising Medium?tag:typepad.com,2003:post-6a00d83451f2cd69e20133f1a5f5a3970b2010-06-23T10:45:21-04:002010-06-23T14:12:39-04:00By Cara Brooke Schultz How many commercials leave a lasting impression, so much so, that they play out in your head while you are shopping at your local grocery store? Soon those commercials maybe viewable while you are doing your...Association of National AdvertisersAdvice from the “Celebrity CMO”tag:typepad.com,2003:post-6a00d83451f2cd69e2013484221619970c2010-06-14T15:11:33-04:002010-06-14T15:59:57-04:00By Adrienne Tallacksen I recently had the opportunity to see Jeffrey Hayzlett, now former CMO of Eastman Kodak, speak at an industry event for a second time. His presentation was one of the most popular at ANA’s 2009 Masters of...Association of National AdvertisersVideos: The Trend of the Moment or Here to Stay?tag:typepad.com,2003:post-6a00d83451f2cd69e2013482cb5341970c2010-06-02T10:52:27-04:002010-06-02T11:32:27-04:00By Cara Brooke Schultz Viral videos seem to be the “trend” of the moment in the social media world, but will it last? Most websites from CNN.com to HomeDepot.com are using videos for numerous reasons like broadcasting information, tutorials, or...Association of National Advertisers The iPad Gets Wired tag:typepad.com,2003:post-6a00d83451f2cd69e2013481e946b0970c2010-05-26T16:37:40-04:002010-05-26T16:38:32-04:00By Susan Burke Wired magazine is now available on the iPad via a rich app, which enables users to read all content available in the print edition of the magazine and enjoy additional multi-media enhancements for $4.99 per issue. According...Association of National AdvertisersFacebook (And Other Websites) Banned from Pakistantag:typepad.com,2003:post-6a00d83451f2cd69e20133ee26bb8c970b2010-05-21T10:19:49-04:002010-05-21T10:22:07-04:00By Cara Brooke Schultz Social media is popular in Pakistan with about 25 million people regular Internet users, however those 25 million people will need to live without Facebook and other social networking sites for an indefinite amount of time....Association of National AdvertisersThe FTC Gives Tweens an “Ad-ucation”tag:typepad.com,2003:post-6a00d83451f2cd69e20133ed83b2c2970b2010-05-12T09:22:34-04:002010-05-12T09:22:34-04:00By Cara Brooke Schultz Can a video game be used as an educational tool? The Federal Trade Commission (FTC) would like to think so. They recently developed a new campaign—an educational video game—to educate kids about marketing and advertising. The...Association of National AdvertisersProcure This!tag:typepad.com,2003:post-6a00d83451f2cd69e20133ece63973970b2010-04-23T14:57:24-04:002010-04-23T16:21:07-04:00By Bill Duggan ANA’s Advertising Financial Management runs Sunday-Wednesday in Florida. For the first time ever, this annual event is sold out. 400+ people will be in attendance and many of these attendees will be client procurement/sourcing people. One of...Association of National Advertisers