It's been in the works for a while and today Ad-ID LLC, the universal advertising coding standard announced that Microsoft Corp. has selected Ad-ID as its preferred metadata tagging system for digital media advertising.
This is the reason we developed Ad-ID – to meet the needs of ANA members in an advertising environment that is rapidly evolving and becoming more complex every day. Microsoft believes the future lies with identified, targeted, customized advertisements, and the best way to effectively track and measure results from advertising assets is by using Ad-ID - a universal code which provides end to end system connectivity.
Why this is great for advertisers
Advertisers using Ad-ID will have the option of allowing information about their ads, such as title, date and producer to be available on Microsoft’s various platforms. This information can be searched by consumers and link directly to advertisers’ Web sites and services. The added benefit to advertisers is this will enable consumers to gain accurate, up-to-date information directly from them.
