By Cara Brooke Schultz
Who will be watching the Oscars on Sunday night? Okay…you can put your hand down now, and continue reading.
I’ll be watching the Oscars for two main reasons:
1. To see what all the actresses will be wearing—so I can then pour over the images on the Internet Monday morning and discuss the magnificent fashion hits as well as the misfortunate tragedies.
2. To find out what movie will win best picture, which actor will win best actor, and which actress will win best actress.
So technically you could consider that four reasons, but for the purpose of this Blog post we’ll continue to count that as two. After the Oscars, when I discuss the fashion statements with my friends, am I going to be calling them to chat? No way! Who has time for that?!
Instead, I’ll be online via Blogs, Web sites, forums, and of course social media—and advertisers are very much aware of this. For example, a USA Today, article talked about how several Oscar advertisers are making a push in their social media efforts this year, “’It's no longer smart just to buy on the Academy Awards,’ says consultant Charlene Li. ‘You have to tie into social media so that people talk about you.”’
According to the article, we can expect to see a social media push from the following companies: J.C. Penney, Samsung, Hyundai, and Cottonelle, just to name a few. If you plan on watching the Oscars, where will your water-cooler conversations be taking place?