By Cara Brooke Schultz
On the occasion of the ANA's 100th Anniversary, the ANA has created a Marketers' Constitution. The goal of the Marketers' Constitution is to inspire the entire marketing community to come together and embrace a successful future.
The document sets forth what the ANA believes are ten key principles of marketing. This constitution will help to ensure that our industry thrives and continues to contribute significantly to the economic health and wellbeing of our society, for at least the next 100 years.
Bob Liodice, president and CEO of ANA, wrote an article for Ad Age, “Musts of Marketing for the Next 100 Years,” highlighting the ANA’s Marketers’ Constitution. Read the article in its entirety, and please join us in demonstrating our commitment by digitally signing the Marketers' Constitution.