By Cara Brooke Schultz
Is social media an increasing aspect to your marketing plan? For a growing number of companies, social media is an important force driving communication between the brand and their consumers. Wendy’s wanted to drive more people to talk about their brand via social media. In order to get customers to tweet about their new product—the Applewood smoked bacon burger—Wendy’s started the “bacon hunt” contest.
According to an Adweek.com article, customers will follow @UrBaconMeCrazy on Twitter and Tweet answers to questions such as how many strips of Applewood smoked bacon would appear on the mythical double baconator. Customers are awarded points and required to use the hashtag #bacon in all of their Tweets. Throughout the contest Wendy’s is giving away several $200 Wendy’s gift cards and once the contest concludes on Friday, November 20, a lucky person will win $2,000.00. Since the contest started nearly two weeks ago, Wendy’s has drawn 1,773 followers on Twitter. Are you going to get in on the fun and Tweet #bacon?