By Cara Schultz
Some companies are diving right into social media Websites, while other companies are slightly more hesitant when it comes to setting up a Facebook page or Twitter account. Although the idea of a disgruntled customer leaving negative feedback can be a bit intimidating to any company, a recent study from Pennsylvania State University confirmed that is usually not the case. After studying nearly 150,000 tweets, they came to a few positive conclusions. An article posted by eMarketer states, “Just 22.3% of tweets about brands expressed an opinion one way or another. The good news: Twitter users were much more likely to express positive sentiments than negative.”
What are your reservations with jumping on the social media bandwagon? Have you had a positive experience with social media sites and your customers? Chime in with your thoughts and opinions; we love to hear what you have to say!