By Irina Skaya
There has always been a constant debate between McDonalds vs. Burger King, Porsche vs. BMW, and now Mac vs. PC. I use both—I have a Macbook at home and I work on a Windows Vista machine at work. Although I use them for different purposes (Mac when I am feeling creative), I like both for different reasons. However, I really love Apple ads for their creative! A recent online video ad produced by TBWA/Media Arts is especially intriguing—it takes a unique approach by telling users NOT to click on the ad. It’s sort of like reverse psychology that a parent uses to get their teenage child to listen to him/her.
This recent article reported in AdAge this week shows an ad that tells the user if he/she clicks on it, they will receive an electric shock. AdAge says that this may be the only way in the world to get more than 2.5% of viewers to click on an ad. Will this work? It will definitely arouse some curiosity, but chances are if the user is a loyal PC customer, he/she would not click on it regardless. It’s definitely creative, but I am not sure if it will help generate market share for Apple, but cheaper products might.