By Barbara Bacci Mirque
I recently attended Shelly Palmer’s Get Digital seminar (http://tinyurl.com/crfhsr.) (I am now so digital I figured out how to create a tiny url instead of having to rely on Irina Skaya to create hot links for me!) I have known Shelly for a few years since our work together on interactive television so I was intrigued by his fast track class to becoming a digitally savvy marketer.
As many of you know from ANA’s MME 2010 study fielded in collaboration with the AAAA, IAB and Booz & Co., most marketers know they need to be digitally savvy. They also realize that they are not. So classes such as this one which are about building personal skillsets, or the ANA’s own digital marketing class which teaches you how to market digitally, are sure fire ways to jump on the digital bandwagon. Or as one of my classmates so succinctly stated, after attending the class at least he now knows what he doesn’t know!
So here is a crash course on how to build your own digital skillsets: Join Facebook and post photos to it and write on your friends’ walls, join LinkedIn, write a blog, create a personal website, start using Twitter, study Google apps, buy a really good PC or Mac, use a PDA, purchase a URL of your own name, and learn how to back up your files. If you aren’t engaging in these activities yourself, how can you determine the best way to market to your consumers – many of whom are? You can also read some great case studies from digitally aware marketers in the ANA’s Marketing Insights Center. I know I have forgotten half of what I learned so if you are a digital novice then be sure you have some young marketers on your staff to reverse mentor you. Now I have to sign off and go find Irina to explain how to create those hot links again!